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iPad Dominates U.S.

Tablet Market But Others Are Catching Up

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iPad Dominates U.S. Tablet Market But Others Are Catching Up

Apple s products enjoy a great presence on its home turf but recently it has been coming under a lot of pressure from its rivals. Still though it may take them some time to truly catch up with Apple, at least in the tablet market. Stats published by Chitika today reveal1 that the iPad accounts for 77.2 percent of all web traffic generated from North America.

Despite having this massive chunk of the market, iPad s share has actually gone four percentage points down from last year. On the other hand, Samsung tablets2 have seen their market share grown up to 8.3 percent from just 4.7 percent last year. Amazon s tablets come in third place with total web share at 6.1 percent, down over a percentage point from last year.

The iPad is most certainly the tablet of choice in this particular market even though its rivals are steadily increasing their market share. Growth is still being witnessed in the country s mature tablet market. eMarketer notes that at least 22.8 percent of the entire population of the U.S.

used an iPad at least once a month in 2013. It also found that 42 percent of the entire population used a tablet for varying makes and manufacturers. Rivals like Samsung have always tried to undercut the iPad on price.

While that strategy has been successful, a large number of customers would still opt for an iPad if they re willing to spend north of $500 or more on a tablet.



  1. ^ reveal (
  2. ^ T-Mobile To Offer Samsung Galaxy Tab 4 In The Summer (

Apple's In-Store Reuse and Recycling Program Now Offering Trade …

As part of a larger green initiative to help consumers recycle old iOS devices, Apple is now expanding its Reuse & Recycling program in the U.S. and Canada to include the iPad, reports 9to5Mac1. Apple also is making it easier for consumers to purchase new devices with more flexible terms for applying in-store credits obtained when recycling an iOS device.

apple_recycling_programPreviously, Apple’s in-store Reuse & Recycling program accepted only iPhone models, which customers could trade-in for a store credit that could be used to purchase a new iPhone.

Under this new plan, Apple will accept either an iPad or an iPhone for trade-in and will issue a credit that can be used towards a new purchase.
Customers may apply this credit towards a new iPhone or iPad, regardless of which device they are trading in, and they can even combine iPad and iPhone credits (with a limit of one of each device type) to apply toward the purchase of a new device. For example, a customer could trade-in an iPhone 5 and an iPad 2 to receive credits that can be combined to purchase a new iPad Air.

Apple yesterday confirmed2 it was expanding its Reuse & Recycling program to include all devices, regardless of their condition. Besides the iPad, Apple will accept for free any broken or older model Apple product providing customers with a way to easily recycle the device responsibly. If a recycled iPhone or iPad has some remaining value as determined by in-store Apple Specialists, Apple will issue a store credit.

apple_green_bannerThis expansion is part of Apple’s Earth Day celebration that began with the company’s “Better”3 environmental campaign, which highlighted Apple’s environmental efforts across its supply chain, its data centers and in its new Apple Campus 2 project.

Apple also is commemorating4 Earth Day at its retail stores by placing a green leaf on its traditionally white Apple logo and issuing green t-shirts to its retail employees.

Related roundups: iPad Air, iPad mini


  1. ^ 9to5Mac (
  2. ^ confirmed (
  3. ^ “Better” (
  4. ^ is commemorating (

PSA: Sprint Is Planning To Make All Its Devices From February 11 …

The US mobile market is weird in that almost all the phones floating around here are locked to one carrier or another. You can usually request an unlock code from the carrier if you are not under contract or still paying off the device, but Sprint is different. It claims it doesn’t have any mechanism to unlock phones for use on other US carriers right now, but that’s going to change next year.


Even in cases where you can get a SIM unlock on your Sprint phone, it will only work internationally right now it’s the only carrier that operates in this way.

The CTIA’s Consumer Code for Wireless Service was put together late last year and includes, among other things, requirements that carriers adopt more consumer-friendly unlocking procedures. The FCC had to do a bit of threatening to get this passed, but Sprint and other carriers got on board. Note: unlockable doesn’t mean they are always unlocked, just that it is possible to unlock them, provided you qualify.

Here’s the language in Sprint’s unlocking FAQ that spells out its plans.

I’ve been told by another carrier that Sprint needs to unlock my SIM slot in order to use my phone on the other carrier’s network.

For eligible devices, Sprint will unlock the SIM slot, to the extent that a device SIM slot is capable of being unlocked.

It is important to note that not all devices are capable of being unlocked, often because of the manufacturers’ device designs, and that even for those devices capable of being unlocked, not all device functionality may be capable of being unlocked. Specifically, devices manufactured with a SIM slot within the past three years (including, but not limited to, all Apple iPhone devices), cannot be unlocked to accept a different domestic carrier’s SIM for use on another domestic carrier’s network. Sprint has no technological process available to do this. In accordance with Sprint’s voluntary commitment contained within CTIA’s Consumer Code for Wireless Service ( Unlocking Commitment ), Sprint is working to ensure that all devices developed and launched on or after February 11, 2015 are capable of being unlocked domestically.

Sprint s unlocking policy appears to apply only to postpaid customers.

I am a prepaid customer. Am I eligible to have my device unlocked?

Neither Sprint nor its prepaid affiliates (Virgin Mobile, Boost Mobile, and Assurance Wireless) currently unlock devices for prepaid customers. However, in accordance with the Unlocking Commitment, Sprint and its prepaid affiliates are working to create new policies and procedures in order to unlock prepaid devices, or to provide the information necessary to unlock the devices, after certain eligibility requirements to be established are met. Consistent with the Unlocking Commitment, Sprint and its prepaid affiliates will implement these new policies and procedures no later than February 11, 2015.

So, we’re basically looking at a future where you can get a Sprint phone and unlock it to work on a GSM carrier like AT&T or T-Mobile (almost all devices have the radios).

This is something that should have happened a long time ago, seeing as it’s technically possible to unlock phones for use on international carriers already. It’s not just Android users who deal with this iPhone folks have the same issues1. It’s one of the few things we can all come together on.

Sprint is essentially saying that when it is required to unlock phones, it will do so by no longer requiring domestic SIM lockouts.

The wording makes it sound like unlocking will work with the prepaid sub-brands, as well.

It’s a good development for consumers, but long overdue.

Thanks, Frederick Suleiman]


  1. ^ the same issues (
  2. ^ Frederick Suleiman (



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